Marketing is becoming more and more critical in the success of a company. Indeed, as some professionals state that the responsibilities of CMO’s within companies have spread from simple advertising, brand management and market research to include company-wide change in response to evolving buying patterns, stepping up efforts to shape a company’s public profile, managing complexity, and building new marketing capabilities throughout the company as a whole.
The main purpose of the Solvay Marketing Club is to raise the awareness of students on the concept of marketing in general by introducing them to a broader and more recent perspective of the field than what is generally believed.
In order to give them the opportunity to build up knowledge and experience, the Solvay Marketing Club organizes projects in collaboration with companies and ULB services. The objective is for the students to have the possibility to work on concrete cases and issues that companies or business units are facing. Therefore, they will have to work in groups in order to suggest solutions, which will also help them develop their group work skills.
During each semester, workshops will be organized jointly with experts of the field. These will be about a specific sector, subject or marketing strategy of interest. Students will thus have the opportunity to learn about current marketing practices which are not usually taught in class; for example, how companies use statistical software’s to treat big data and analyze social networks. Another example would be how companies react after the launch of their products or services to stay relevant on the market.
Value and Culture
The club will focus on the development of its members in order to create value for themselves but also for the club by delivering high quality service to students. The management process of the club will be based on a linear structure even though some responsibilities will be allocated.
Promise for active members
The aim of the club is also to represent an opportunity for active members to improve their management skills. Therefore, the club will focus on the maximization of the management, communication and marketing skills of members through their implication in the planning of the club’s activities.